Property management marketing: 10 reasons your Google Maps profile is costing you owner leads
When someone nearby searches property management near me or rental property management, Google usually shows three property management companies on a map before any website. Good property management marketing, or property management SEO, starts with that listing. Here is what we find on property management companies' Google profiles, and what we do about each problem.
- One business of each type per area
- No contract
- Nothing changes without your approval
10 property management marketing mistakes on Google Maps, and what we do about each
Your primary category is not Property management company.
Google uses your primary category to decide which searches you show up for. A property management company filed under Real estate agency can miss searches like property management near me and rental property management, which are where most owner leads come from.
What we do: we compare your categories with the property management companies that win your map, set the best fit as primary and add secondary categories only where they fit, after you approve.
Your services list is empty or too short.
People search for specific things: residential property management, tenant placement, rent collection, maintenance coordination, HOA management and short term rental management. In property management marketing, a services list that names only your main category gives Google little to match those searches against.
What we do: we build a clean services list from what you actually offer, with a short plain line for each, and leave off anything you do not want calls for.
Your pin, address or entrance details are off.
Google ranks you partly by how close you are to the person searching, so the pin has to sit on your real door. Suite numbers, shared buildings and back entrances confuse customers and Google alike, and a pin in the wrong spot can cost you nearby searches.
What we do: we check where Google places your pin, fix the address and suite details after you approve and add photos of your entrance so first time visitors find you.
There is no rental analysis request link on the map.
Google lets you add links so people can request a rental analysis right from your profile. When that takes one tap, fewer people move on to a competitor or wait until later.
What we do: we add and test your rental analysis request link and website link, and check them every week so they never break.
Your photos are old, few or not yours.
The photos that win owner leads show homes you manage, your team and office, and maintenance work in progress. A profile with a logo and a few old pictures looks like a business that may not be open.
What we do: we publish one post a week with up to three of your own photos, written for the towns you want and approved by you before it goes live.
Reviews come in bursts, then stop.
Google weighs how many reviews you have, how recent they are and your rating. For property management companies, the best time to ask is after a property is leased or a good year with an owner. A steady flow beats a big push once a year.
What we do: we set up a simple way to ask with your review link and help you build it into your routine.
How to get your Google review linkReviews sit there with no reply.
People choosing between you and a competitor read your replies, especially to complaints. Calm, short answers show how you treat people.
What we do: we draft a reply to every new review in your voice, including careful replies to complaints, and post it only after you approve it.
How to respond to Google reviewsYour hours on Google do not match reality.
Tenants call after hours about repairs. If the profile shows office hours only and no one answers, the review often comes from an upset tenant.
What we do: we set regular and holiday hours with you, and can set up an AI receptionist that answers calls you miss, day or night.
How our AI receptionist worksTenant reviews can sink you with owners.
Owners researching managers read your reviews, and many come from tenants. Calm, professional replies to tenant complaints show owners how you handle problems.
What we do: we draft careful replies to tenant reviews for your approval and help you ask happy owners to review you too.
Nobody checks the map or the profile.
Most property management companies do not know where they show up a few miles away, and Google or the public can suggest edits that go live without notice. A wrong phone number or changed hours can cost weeks of owner leads before anyone spots it.
What we do: we run a weekly profile check that catches unwanted changes and a 49 point map scan of your area every month, showing green where you are in the top 3 and red where you are not.
What we often find on property management companies' listings, and what we have fixed in other trades
We sign mutual NDAs with our clients, so we describe the work instead of naming the business.
Every business and market is different. We do not promise rankings. We show you the same map every month so you can see what changed.
Why property management companies hand us their Google profile
- One business of each type per service area. We will not work for your direct competitor in the same towns.
- Google Business Profiles and Google Maps are what we focus on, not a menu of everything.
- You see the proof: a 49 point map of your area before we start, and the same map every month after.
- Nothing changes on your profile without your written approval, and you stay the owner of it.
- No contract. Stay because it is working.
What you get every month
- A 49 point Google Maps scan of your service area before we start
- Profile fixes: categories, services, description, service area, hours, attributes and booking or quote links
- One post a week plus up to three photos from your work, approved by you
- Suggested replies to new reviews, posted only after you approve
- A weekly profile check that catches changes Google or anyone else makes
- A monthly rescan on the same 49 points, with a plain update on your map, calls and clicks from Google, what we did and what comes next
Pricing comes with your scan. Request your map scan at no cost and we will send your map, a short video walkthrough and pricing together.
Get my map scanMore Google Business Profile guides
Profile setup and fixes
- Google Business Profile optimization
- Google Business Profile verification
- Google Business Profile suspended
- Add your business to Google Maps
- Claim your business on Google
- Service area business on Google
- Duplicate Google Business listing
- Google Business listing changed
- Add a manager to Google Business Profile
- Google Business Profile categories
- Change business address on Google
- Delete Google Business Profile
- Google Business Profile posts
- Google Business Profile photo size
Reviews
Rankings, Maps and leads
Marketing by trade
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Common questions
See where your property management company shows up on Google Maps.
Send us your business and the towns you want customers from. We will run your 49 point map scan and send your map, a short video walkthrough and pricing together.
- 1.We run your map scan and look at your profile and search results.
- 2.You get a short note with what we would fix first.
- 3.If it makes sense, we set it up on a 15 minute call.