How do I delete my Google Business Profile?

Sign in to the account that manages the profile, open the profile, go to the menu with Business Profile settings and choose the option to remove the profile. Keep in mind that this usually removes your management access, and Google may still show the listing publicly. If the business has closed, marking it permanently closed is usually the better choice.

How do I remove my business from Google Maps completely?

Google usually keeps a listing public as long as a real business exists at that place. If the business is closed, mark it permanently closed. If the listing is a duplicate, a fake or a business that never existed, you can request removal through Google Maps or Google support.

Will I lose my reviews if I delete my profile?

If the listing is removed, its reviews usually go with it, and a new profile starts with none. That is the main reason deleting is rarely the right move.

Should I mark my business temporarily closed or permanently closed?

Use temporarily closed for a short break, like a remodel or a season off. Use permanently closed only if the business has stopped for good. If you moved, update the address instead of marking it closed.

Can I delete a duplicate Google Business Profile?

Yes. If you manage both, keep the one with the most reviews and correct details and request removal or a merge of the other. If you do not manage the duplicate, you can report it on Google Maps.

Can a bad review be removed without deleting the profile?

Sometimes. Reviews that break Google's policies, like spam, conflicts of interest or offensive content, can be reported. Reviews that are just negative usually stay, and a calm reply is your best tool.

Will you remove anything without asking?

Never. Every change goes to you first and waits for your written approval. You stay the owner of your profile.

Delete Google Business Profile

How to delete Google Business Profile: 10 things to know before you remove anything

Most owners who search how to delete a Google Business Profile do not actually want it gone. They want a bad review handled, a duplicate cleaned up, an old location closed or a former agency locked out. Deleting is usually the wrong move, because it can take your reviews and history with it. Here is when to remove a business from Google Maps, and what to do instead.

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Where the calls go

10 reasons owners try to delete a Google Business Profile, and what we do about each

Removing the profile from your account does not always take it off the map.
In your Google Business Profile settings there is an option to remove the profile. That usually removes your access to manage it, and Google can keep the listing public because a real business still exists there. Now nobody can reply to reviews or fix wrong details.
What we do: we explain what each option really does before you click anything, and keep you as the owner of your profile.
Deleting can cost you your reviews.
Reviews belong to the listing. If a listing is removed from Google Maps, its reviews usually go with it, and a new profile starts at zero. Years of reviews are hard to rebuild.
What we do: we look for a way to fix the real problem while keeping your reviews working for one strong profile.
Marking permanently closed is the right signal for a business that stopped.
If the business has truly closed, you can mark it as permanently closed in the profile's business information. The listing stays visible with a closed label, so customers know not to call. This is usually better than trying to remove a business from Google Maps.
What we do: we help you mark the right listing closed, and check that the label shows on the live map.
If you moved, update the address instead.
A move is not a reason to delete Google Business Profile listings. Editing the address on the profile you already have keeps your reviews and history. If a second listing sits at the old spot, Google can mark it as moved.
What we do: we change the address on your existing profile after you approve it and help you request that Google mark the old listing as moved.
Duplicates should be merged or removed, not your main profile.
A second listing under the same name splits reviews and confuses Google. The fix is to request that Google merge or remove the duplicate, and keep the profile with the most reviews and the correct details.
What we do: we find every duplicate, show you which one to keep and help you file the removal or merge request with Google.
How to fix a duplicate Google business listing
A bad review is not a reason to start over.
Deleting a profile to escape a bad review usually loses all the good ones too, and a new profile can still collect the same complaint. Reviews that break Google's policies can be reported, and a calm public reply often matters more than the review itself.
What we do: we draft a reply in your voice for you to approve, and help you report reviews that break Google's rules.
Opening a new profile to reset things can get you suspended.
Google does not allow more than one profile for the same business at the same location. Deleting and recreating, or opening a second one, can look like a duplicate and put the profile at risk of suspension.
What we do: we keep you on one profile and advise against shortcuts that put your listing at risk.
To lock out an old agency or employee, remove their access.
If someone you no longer work with manages your profile, you do not need to delete it. An owner can remove other users in the profile's people and access settings.
What we do: we help you check who has access, remove people who should not be there and set us up as a manager, so you stay the owner.
A listing you never created may need a claim, not a delete.
Google sometimes builds a listing from public data, and it may show wrong details or show as unclaimed. Claiming it lets you correct it. If it is a fake or a listing for a business that never existed, you can suggest removal on Google Maps.
What we do: we help you claim the real listing, correct the details and request removal of any fake or spam listing.
After any removal or closure, check that it stuck.
Google reviews these requests, and outside data can bring a removed or closed listing back. A listing you thought was gone can quietly reappear with old details.
What we do: we run a weekly profile check and a monthly map scan so you can see what is live on Google and what is not.

Proof

What we find when owners want to start over

We sign mutual NDAs with our clients, so we describe the work instead of naming the business.

An appliance repair and HVAC company in Utah with more than 250 reviews at 5.0 ranked only 10th at its own address. We traced it to a shared coworking address, switched it to a service area business with 20 towns and advised against opening a second profile that could risk a suspension.

A chimney company in New Hampshire still ranked around its old address four years after moving when we scanned it, and its listing showed as unclaimed.

A moving company in Northern Virginia did not show up at any of 49 search points around its town. Its only listing was placed in Tennessee and filed under a generic category.

A locksmith in New York City with more than 700 reviews. Our scan found it in the top 3 at just 1 of 49 points, while a competitor with a few dozen reviews ranked first at 6.

A house cleaning company in Southern California with more than 170 reviews at 5.0. Our scan found it at none of 49 points, while a competitor with 1 review reached the top 3 at 5. Great reviews could not make up for the profile setup.

A locksmith in Southern California had no Google profile, so it appeared at 0 of 49 points. We coached the owner through Google's video verification, and a rescan on the same grid found it at 30 of 49 points and in the top 3 at 10.

Every business and market is different. We do not promise rankings. We show you the same map every month so you can see what changed.

Why us

Why owners talk to us before they delete a Google Business Profile

One business of each type per service area. We will not work for your direct competitor in the same towns.
Google Business Profiles and Google Maps are what we focus on, not a menu of everything.
You see the proof: a 49 point map of your area before we start, and the same map every month after.
Nothing changes on your profile without your written approval, and you stay the owner of it.
No contract. Stay because it is working.

Fix a duplicate listing Handle bad Google reviews

The package

What you get every month

A 49 point Google Maps scan of your service area before we start
Profile fixes: categories, services, description, service area, hours, attributes and booking or quote links
One post a week plus up to three photos from your work, approved by you
Suggested replies to new reviews, posted only after you approve
A weekly profile check that catches changes Google or anyone else makes
A monthly rescan on the same 49 points, with a plain update on your map, calls and clicks from Google, what we did and what comes next

Pricing comes with your scan. Request your map scan at no cost and we will send your map, a short video walkthrough and pricing together.

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Guides

More Google Business Profile guides

Profile setup and fixes

Reviews

Rankings, Maps and leads

Marketing by trade

Straight answers

Common questions

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Before you delete anything, see where your profile shows up.

Send us your business and the towns you want customers from. We will run your 49 point map scan and send your map, a short video walkthrough and pricing together.

What happens next

1.We run your map scan and look at your profile and search results.
2.You get a short note with what we would fix first.
3.If it makes sense, we set it up on a 15 minute call.

How to delete Google Business Profile: 10 things to know before you remove anything

10 reasons owners try to delete a Google Business Profile, and what we do about each

Removing the profile from your account does not always take it off the map.

Deleting can cost you your reviews.

Marking permanently closed is the right signal for a business that stopped.

If you moved, update the address instead.

Duplicates should be merged or removed, not your main profile.

A bad review is not a reason to start over.

Opening a new profile to reset things can get you suspended.

To lock out an old agency or employee, remove their access.

A listing you never created may need a claim, not a delete.

After any removal or closure, check that it stuck.