How do I add a manager to Google Business Profile?

Sign in to the account that owns the profile, open the profile, go to the menu and choose Business Profile settings, then People and access. Choose Add, enter the person's email, pick the Manager role and send the invite. They need to accept it before they can make changes.

How do I add a user to Google Business Profile as an owner?

Follow the same steps and choose Owner instead of Manager. Only add owners you fully trust, because owners can remove other users and remove the profile.

How do I transfer ownership of Google Business Profile?

Add the new person as an owner first. Once they have accepted, the primary owner can make them primary owner in People and access. Google may require them to have been an owner for a period first, so plan ahead.

What is the difference between owner and manager?

Owners control who has access and can remove the profile. Managers can usually update details, post, add photos and reply to reviews, but cannot add or remove users. There is only one primary owner.

A former agency owns my profile. What do I do?

Ask them to add you as an owner and then transfer primary ownership to you. If they will not respond, request access through Google, and if that fails, Google support may review proof that you run the business.

Do you need to be an owner on my profile?

No. We ask to be a manager. You stay the owner, every change waits for your written approval and you can remove our access at any time.

Add a manager to Google Business Profile

How to add a manager to Google Business Profile: 10 things to know about users and ownership

Adding a manager to your Google Business Profile takes a minute. Giving the wrong person the wrong role, or losing track of who has access, can take months to undo. Here is how to add a user to Google Business Profile, the difference between primary owner, owner and manager, and how to transfer ownership or get back a profile you lost.

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One business of each type per area
No contract
Nothing changes without your approval

A garage door technician working on an opener in a residential garage

Where the calls go

10 Google Business Profile access mistakes, and what we do about each

Add people from the profile's people and access settings.
To add a manager to Google Business Profile, open your profile while signed in, go to the menu, choose Business Profile settings, then People and access, and add the person's email. Pick Owner or Manager, and they get an invitation they must accept.
What we do: we send you the exact email address to invite and confirm the role before you click send.
Know the three roles.
A profile has one primary owner, and can have other owners and managers. Owners can add and remove users and remove the profile. Managers can usually edit business details, post, add photos and reply to reviews, but cannot manage users or remove the profile.
What we do: we ask to be added as a manager only, so you stay the owner and keep full control.
An agency should almost never be the owner.
When an agency or freelancer is the primary owner, you can be locked out of your own listing when the relationship ends. The business owner should hold primary ownership under an account the business controls.
What we do: we work as a manager under your ownership and leave the ownership exactly where it belongs.
Use a business account you will not lose.
Many profiles sit on an employee's personal Gmail or an old email nobody checks. If that person leaves or the password is lost, so is access to the profile.
What we do: we help you check which account owns the profile and move ownership to an account you control, after you approve each step.
Transferring ownership takes two steps.
To transfer ownership of Google Business Profile, first add the new person as an owner. Then the primary owner can make them primary owner from the same settings. Google may require the new owner to have held the owner role for some time first, often about a week.
What we do: we walk you through the order of steps so ownership changes hands cleanly and nobody is locked out.
Remove old agencies, staff and strangers.
Owners we work with often find former agencies, ex employees and names they do not know on their profile. Anyone with access can change your hours, phone number or categories.
What we do: we review the user list with you and help you remove anyone who should not be there.
What to do when your Google listing changed without you
Invitations expire and go to spam.
The person you invite has to accept from the email or from their own Google account. Invitations can land in spam or expire, and nothing changes until they accept.
What we do: we watch for your invite and accept it the same day, then confirm our access works.
If someone else owns your profile, request access.
If you search for your business and Google says someone else manages it, you can request access. Google contacts the current owner, who usually has a few days to respond. If they do not respond, Google may give you a way to claim the profile.
What we do: we help you file the access request, track it and follow up through Google support if it stalls.
If the owner refuses, you may still have options.
When the current owner denies your request, Google support can sometimes review proof that you run the business, like a business license, utility bill or video of the location.
What we do: we help you gather the proof Google usually asks for and present it clearly.
Check the user list a few times a year.
People and roles drift over time as staff and vendors change. A quick check keeps access tight and makes sure there is always a second owner if you lose your login.
What we do: we run a weekly profile check that catches unwanted changes, and flag anything that looks like it came from someone who should not have access.

Proof

What we find when owners check who controls their profile

We sign mutual NDAs with our clients, so we describe the work instead of naming the business.

A garage door company in South Jersey did not appear at any of 49 points for garage door repair when we scanned it. Its listing had no garage door category and showed as unclaimed.

A locksmith in coastal South Carolina was invisible on the far side of the harbor and its listing showed as unclaimed. A key kiosk with 8 reviews at 2.5 stars reached the top 3 at 9 points.

A chimney company in New Hampshire still ranked around its old address four years after moving when we scanned it, and its listing showed as unclaimed.

A locksmith in Southern California had no Google profile, so it appeared at 0 of 49 points. We coached the owner through Google's video verification, and a rescan on the same grid found it at 30 of 49 points and in the top 3 at 10.

For a painting contractor in Northeast Florida with two Google profiles, we set up separate baseline scans for each one and keep a dated change log so the owner can see exactly what changed and when. Nothing touching the category, name, address, website link or verification changes without his approval.

A pressure washing company in Central Texas. We removed a house cleaning category for work it does not do, added an emergency spill cleanup service and rewrote a description that had been copied from another service. Every change was applied after the owner approved it in writing.

Every business and market is different. We do not promise rankings. We show you the same map every month so you can see what changed.

Why us

Why owners add us as a manager, not an owner

One business of each type per service area. We will not work for your direct competitor in the same towns.
Google Business Profiles and Google Maps are what we focus on, not a menu of everything.
You see the proof: a 49 point map of your area before we start, and the same map every month after.
Nothing changes on your profile without your written approval, and you stay the owner of it.
No contract. Stay because it is working.

Claim your business on Google What profile management includes

The package

What you get every month

A 49 point Google Maps scan of your service area before we start
Profile fixes: categories, services, description, service area, hours, attributes and booking or quote links
One post a week plus up to three photos from your work, approved by you
Suggested replies to new reviews, posted only after you approve
A weekly profile check that catches changes Google or anyone else makes
A monthly rescan on the same 49 points, with a plain update on your map, calls and clicks from Google, what we did and what comes next

Pricing comes with your scan. Request your map scan at no cost and we will send your map, a short video walkthrough and pricing together.

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Guides

More Google Business Profile guides

Profile setup and fixes

Reviews

Rankings, Maps and leads

Marketing by trade

Straight answers

Common questions

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Keep control of your profile, and see where it shows up.

Send us your business and the towns you want customers from. We will run your 49 point map scan and send your map, a short video walkthrough and pricing together.

What happens next

1.We run your map scan and look at your profile and search results.
2.You get a short note with what we would fix first.
3.If it makes sense, we set it up on a 15 minute call.

How to add a manager to Google Business Profile: 10 things to know about users and ownership

10 Google Business Profile access mistakes, and what we do about each

Add people from the profile's people and access settings.

Know the three roles.

An agency should almost never be the owner.

Use a business account you will not lose.

Transferring ownership takes two steps.

Remove old agencies, staff and strangers.

Invitations expire and go to spam.

If someone else owns your profile, request access.

If the owner refuses, you may still have options.

Check the user list a few times a year.