Reported, not announced
Google is asking some businesses for their EIN and a privacy policy link
A new check showed up while an owner was turning on messaging. It is one more sign that Google wants proof a business is real.
Read →Google Maps Updates
What Google changed on Maps and Business Profiles, and what it means for a local service business. Updated as changes happen.
Google help page update
Google Business Home: a new dashboard for Business Profiles, in closed beta
Google is pulling your profile, ads and video into one place, with Gemini suggestions on top. Most owners will not see it yet.
Read →Confirmed by Google
Google's September 2026 spam update has finished rolling out
It was a normal spam update for search results, with no new advice for Business Profiles. Here is what to check before you change anything.
Read →Google help page update
Google rewrote what businesses can put in their listing and their posts
Your listing is for facts about the business. Offers belong in posts, and contact details belong in the buttons Google gives you.
Read →Google help page update
Google may remove posts that include unverified phone numbers or emails
Typing your number into a post used to be pointless. Now it can get the post removed.
Read →Google help page update
You now have 4 days to reject a suggested edit to your Google listing
Anyone can suggest a change to your listing. If nobody on your side looks within four days, Google may publish it.
Read →Want us to watch your listing for changes like these?
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