Google Business Profile posts: 10 tips on what to post and how often
Google Business Profile posts show customers that a real business is behind the listing, and that it is open and busy. Most profiles we scan have not posted in months. Here is how to post on Google Business Profile, which post types to use, how often to post and what to write, based on the weekly posts we publish for clients.
- One business of each type per area
- No contract
- Nothing changes without your approval
10 Google Business Profile post mistakes, and what we do about each
Post from your profile on Google or Maps.
To post on Google Business Profile, open your profile while signed in, choose Add update or the posts option, add text and a photo, pick a button if you want one and publish. Google reviews posts and can take a little while to show them.
What we do: we write and publish your posts for you, after you approve each one.
Know the three main post types.
Google Business Profile posts come as updates, offers and events. Updates are general news and job highlights. Offers carry a deal with dates and terms. Events have a start and end date.
What we do: we use updates for most weeks and add offers or events when you have one to share.
Post every week.
Google usually shows your newest posts first, so a profile that posted once two years ago looks quiet. One post a week is a steady pace most service businesses can keep.
What we do: we publish one post a week, every week, so you never have to remember.
Write about real jobs in real towns.
A good post says what job you did, where you did it and what the customer got. Naming the towns you want work from helps customers in those towns see you work nearby.
What we do: we write each post around a real job and the towns you want, in plain language.
Use real photos from the job.
A post with a clear photo of your crew or a finished job gets more attention than text alone. Stock photos and images full of text can look like ads, and Google can reject them.
What we do: we add up to three photos from your work to each post, sized for Google.
Keep it short and useful.
Google allows up to 1,500 characters, but the first line or two is what most people see. Lead with the job and the result, not a long intro.
What we do: we keep posts short, clear and written for a customer who is deciding who to call.
Add one clear button.
Posts can include a button such as Call now, Book or Learn more. One button that matches what you want the customer to do works better than none.
What we do: we add the button that fits your business, like Call now, and link it to the right page or number.
Avoid what gets posts rejected.
Google can reject posts with phone numbers in the text, misleading claims, prohibited content or links to unrelated sites. Rejected posts never show.
What we do: we write within Google's content rules and check that each post goes live.
Posts support the profile, they do not replace it.
Google has not said posts move rankings on their own. They help a correct profile look active and trustworthy. A wrong category or pin will still hold you back.
What we do: we fix the profile basics first, keep posts going every week and reply to reviews with drafts you approve.
How to respond to Google reviewsTrack what happens, not just what you posted.
Posting is easy to measure and easy to fool yourself with. What matters is calls, clicks and where you show up on the map across your service area.
What we do: we send a monthly update with your calls and clicks from Google and a rescan of the same 49 points.
Posts and fixes from real Google Business Profiles
We sign mutual NDAs with our clients, so we describe the work instead of naming the business.
Every business and market is different. We do not promise rankings. We show you the same map every month so you can see what changed.
Why owners hand us their Google Business Profile posts
- One business of each type per service area. We will not work for your direct competitor in the same towns.
- Google Business Profiles and Google Maps are what we focus on, not a menu of everything.
- You see the proof: a 49 point map of your area before we start, and the same map every month after.
- Nothing changes on your profile without your written approval, and you stay the owner of it.
- No contract. Stay because it is working.
What you get every month
- A 49 point Google Maps scan of your service area before we start
- Profile fixes: categories, services, description, service area, hours, attributes and booking or quote links
- One post a week plus up to three photos from your work, approved by you
- Suggested replies to new reviews, posted only after you approve
- A weekly profile check that catches changes Google or anyone else makes
- A monthly rescan on the same 49 points, with a plain update on your map, calls and clicks from Google, what we did and what comes next
Pricing comes with your scan. Request your map scan at no cost and we will send your map, a short video walkthrough and pricing together.
Get my map scanMore Google Business Profile guides
Profile setup and fixes
- Google Business Profile optimization
- Google Business Profile verification
- Google Business Profile suspended
- Add your business to Google Maps
- Claim your business on Google
- Service area business on Google
- Duplicate Google Business listing
- Google Business listing changed
- Add a manager to Google Business Profile
- Google Business Profile categories
- Change business address on Google
- Delete Google Business Profile
- Google Business Profile photo size
Reviews
Rankings, Maps and leads
Common questions
See where your Google Business Profile shows up.
Send us your business and the towns you want customers from. We will run your 49 point map scan and send your map, a short video walkthrough and pricing together.
- 1.We run your map scan and look at your profile and search results.
- 2.You get a short note with what we would fix first.
- 3.If it makes sense, we set it up on a 15 minute call.