Home inspector marketing: 10 reasons your Google Maps profile is costing you inspection bookings
When someone nearby searches home inspector near me or home inspection, Google usually shows three home inspectors on a map before any website. Good home inspector marketing, or home inspector SEO, starts with that listing. Here is what we find on home inspectors' Google profiles, and what we do about each problem.
- One business of each type per area
- No contract
- Nothing changes without your approval
10 home inspector marketing mistakes on Google Maps, and what we do about each
Your primary category is not Home inspector.
Google uses your primary category to decide which searches you show up for. A home inspection business filed under Real estate agency or Building inspector can miss searches like home inspector near me and home inspection, which are where most inspection bookings come from.
What we do: we compare your categories with the home inspectors that win your map, set the best fit as primary and add secondary categories only where they fit, after you approve.
Your services list is empty or too short.
People search for specific things: buyer inspections, pre listing inspections, new construction phase inspections, radon testing, sewer scopes, mold testing and termite inspections. In home inspector marketing, a services list that names only your main category gives Google little to match those searches against.
What we do: we build a clean services list from what you actually offer, with a short plain line for each, and leave off anything you do not want calls for.
Your listing shows your home address, or a service area that does not match your work.
Most home inspectors work at the customer's property. Google's rules say a business that serves customers at their location should hide its address and list a service area instead, with up to 20 towns no more than about two hours away.
What we do: we switch you to a service area business when that matches how you work, build your list of up to 20 towns with you and check it on the live map.
How service area businesses work on GoogleThere is no online scheduling link on the map.
Google lets you add links so people can book an inspection right from your profile. When that takes one tap, fewer people move on to a competitor or wait until later.
What we do: we add and test your online scheduling link and website link, and check them every week so they never break.
Your photos are old, few or not yours.
The photos that win inspection bookings show you on a roof, in an attic or crawlspace, your thermal camera or drone at work, and sample report pages with the address hidden. A profile with a logo and a few old pictures looks like a business that may not be open.
What we do: we publish one post a week with up to three of your own photos, written for the towns you want and approved by you before it goes live.
Reviews come in bursts, then stop.
Google weighs how many reviews you have, how recent they are and your rating. For home inspectors, the best time to ask is right after the client receives the report. A steady flow beats a big push once a year.
What we do: we set up a simple way to ask with your review link and help you build it into your routine.
How to get your Google review linkReviews sit there with no reply.
People choosing between you and a competitor read your replies, especially to complaints. Calm, short answers show how you treat people.
What we do: we draft a reply to every new review in your voice, including careful replies to complaints, and post it only after you approve it.
How to respond to Google reviewsYour hours on Google do not match reality.
Buyers and agents often book at night after a showing. If your hours say closed and nobody answers, they book the next inspector on the list.
What we do: we set regular and holiday hours with you, and can set up an AI receptionist that answers calls you miss, day or night.
How our AI receptionist worksReal estate agents are half your market, and they check Google too.
Agents send buyers to inspectors they trust, and many look at your Google rating before they refer you. A profile with recent reviews that mention thorough reports and quick turnaround helps with both buyers and agents.
What we do: we write posts aimed at what buyers and agents care about, such as same week scheduling and report turnaround, and help you ask agents who refer you to leave a review.
Nobody checks the map or the profile.
Most home inspectors do not know where they show up a few miles away, and Google or the public can suggest edits that go live without notice. A wrong phone number or changed hours can cost weeks of inspection bookings before anyone spots it.
What we do: we run a weekly profile check that catches unwanted changes and a 49 point map scan of your area every month, showing green where you are in the top 3 and red where you are not.
What we often find on home inspectors' listings, and what we have fixed in other trades
We sign mutual NDAs with our clients, so we describe the work instead of naming the business.
Every business and market is different. We do not promise rankings. We show you the same map every month so you can see what changed.
Why home inspectors hand us their Google profile
- One business of each type per service area. We will not work for your direct competitor in the same towns.
- Google Business Profiles and Google Maps are what we focus on, not a menu of everything.
- You see the proof: a 49 point map of your area before we start, and the same map every month after.
- Nothing changes on your profile without your written approval, and you stay the owner of it.
- No contract. Stay because it is working.
What you get every month
- A 49 point Google Maps scan of your service area before we start
- Profile fixes: categories, services, description, service area, hours, attributes and booking or quote links
- One post a week plus up to three photos from your work, approved by you
- Suggested replies to new reviews, posted only after you approve
- A weekly profile check that catches changes Google or anyone else makes
- A monthly rescan on the same 49 points, with a plain update on your map, calls and clicks from Google, what we did and what comes next
Pricing comes with your scan. Request your map scan at no cost and we will send your map, a short video walkthrough and pricing together.
Get my map scanCommon questions
See where your home inspection business shows up on Google Maps.
Send us your business and the towns you want customers from. We will run your 49 point map scan and send your map, a short video walkthrough and pricing together.
- 1.We run your map scan and look at your profile and search results.
- 2.You get a short note with what we would fix first.
- 3.If it makes sense, we set it up on a 15 minute call.