Social Repurposing
You did the work, the customer wrote something genuinely good about it, and then that sentence sat on a review page and never moved again. It is one of the few marketing assets a contractor pays for in sweat and then never uses.
We take your strongest reviews and turn them into simple branded posts you can put on Facebook, Instagram, and your Google profile. Same words the customer wrote, presented so people actually see them.
How we run social repurposing.
Selection comes first. Not every five-star review makes a good post. The useful ones say something concrete: the trade, the town, the problem, the outcome. A review that says "great job" is a fine review and a weak post. We pull the ones that describe real work, because those are the ones a stranger reads and recognizes their own situation in.
Design stays inside your existing look. Your logo, your colors, the quote set in clean type, nothing that looks like a template with a stock photo behind it. The point is that someone scrolling stops on it, reads one sentence, and comes away knowing what you do and where you do it.
Cadence beats volume. A steady drip of a few posts a month keeps your page from looking abandoned, which matters when a homeowner checks your social profiles after finding you on Google. Posting eleven at once and then nothing for a quarter does the opposite.
Attribution is deliberately restrained. First name and last initial only, and never a scraped profile photo. Your customer wrote a review for Google, not a headshot release for your ad. Keeping it to a first name and an initial respects that, avoids putting anyone in an awkward position, and still reads as authentic because it is.
Common questions about social repurposing.
- Do you need permission from the customer?
- The review itself is public, and we keep the presentation minimal for that reason: first name, last initial, no photo, no added claims. If a customer ever asks that their words come down off social, they come down.
- Do you post to my accounts or hand me the files?
- Either. Some contractors want the images and captions delivered ready to go, others want us handling the posting. We do not ask for more account access than the option you pick needs.
- Does posting reviews to social help my Google ranking?
- Not directly, and we will not pretend otherwise. What it does is help the people who check your Facebook or Instagram after they find you, which is a real part of whether the call happens. The ranking work sits in generation, responses, and the profile itself.
- What if I do not have social accounts?
- Then the same posts go on your Google profile as updates, and the images sit in a folder ready for the day you want them. Nothing here requires you to start managing three new platforms.
Tell us what is not working.
Tell us about your business and what is not working: the reviews you cannot get, the profile nobody sees, the calls that never come back.
We will look at where you stand and tell you what we would run first.