Reporting Dashboard
Most reputation reporting is a screenshot of a star rating. That tells you nothing about whether more people are finding you, calling you, or choosing you over the company two towns over.
You get a dashboard with the five numbers that actually move the phone: where you rank across your service area, how fast reviews are coming in, which direction the rating is trending, how quickly reviews get answered, and how many calls the profile produced.
How we run reporting.
Rank is tracked on a grid, not as one number, and that distinction is the most important thing on the dashboard. Map pack position changes with the physical location of the person searching. You can sit in the top three for someone standing near your shop and be off the map for someone eight miles across town. A single reported rank hides exactly the gap you need to see.
So we check your position from many points spread across your service area and plot the results. What comes back is a picture: strong in the core, thin along one highway corridor, invisible in the newest subdivisions on the north side. That tells you where the next job should come from and where the service area needs work, which is a very different conversation than watching one number wobble.
Alongside the grid sit the review metrics. Velocity, meaning new reviews per month, because recency is what carries weight. Average rating trend over time rather than the lifetime average, because a lifetime number can hide six months of slipping. Median response time, since answering fast is both a ranking input and the thing a reader notices.
Then the outcome column: calls generated from the profile, split between calls and direction requests, tracked month over month. This is what ties the work back to revenue. Rankings and reviews are inputs. Somebody dialing your number from the map is the result, and it belongs on the same screen as everything that produced it.
Common questions about reporting.
- Why not just tell me my rank?
- Because there is no single rank in the map pack. Position depends on where the searcher is standing, so one number is either flattering or misleading depending on the point it was measured from. The grid shows the whole service area, including the parts you are losing.
- How often is it updated?
- Rank grids and review metrics refresh on a regular schedule so you can see month over month movement rather than a single snapshot. Call volume comes from the profile itself.
- Do I have to log into anything?
- You can, and you also get a plain summary that tells you what changed and what we are doing about it. The dashboard exists to be useful, not to be homework.
- What if the numbers go the wrong way?
- Then you see it, in the same report, with the reason we think it happened. A competitor pushing hard on reviews, a service area change, a stretch where requests slowed down. Hiding a bad month only delays fixing it.
Tell us what is not working.
Tell us about your business and what is not working: the reviews you cannot get, the profile nobody sees, the calls that never come back.
We will look at where you stand and tell you what we would run first.