Reactivation Campaigns
The cheapest lead source you own is the list of people who already paid you. They know your truck, they know your price, and they do not need to be convinced that you exist. Most contractors have hundreds of those names sitting in an invoicing system doing nothing.
A reactivation campaign, which most software calls a customer re-engagement campaign, works that list two ways at once: it collects reviews from jobs that never got asked about, and it puts the next job in front of people who are due for one.
How we run reactivation.
Every customer re-engagement campaign starts with cleaning the list. Exports out of QuickBooks, ServiceTitan, Jobber, or a stack of spreadsheets all arrive messy. We deduplicate, fix formats, drop anyone who already opted out, and segment by trade, job type, and how long ago the work happened. That last field drives everything.
Then the message splits by age. Recent customers who never got a request get a review ask, because that work is still fresh in their mind and it feeds your review velocity immediately. Older customers get a service message tied to what they actually bought: an aerobic system due for inspection, a fence stain due, a drain that gets checked before the rainy stretch. Same campaign, two outcomes.
Tone is the difference between this working and annoying people. These are texts and emails from a company they hired, not a blast from a marketing platform. Short, specific, one clear action, easy to ignore without hard feelings. No countdown timers and no manufactured urgency, because that is how a trusted list gets burned.
Compliance is not optional. Every message identifies your company, honors opt-outs immediately, and stays inside sending windows. A list like this is an asset you only get to spend once carelessly, so we run it conservatively and keep the record of who asked out.
Common questions about reactivation.
- What do you need from me to run this?
- An export of past customers with name, phone or email, the job type, and the date. Whatever your invoicing or scheduling software can produce. If it is three years of messy spreadsheets, that is normal and we handle the cleanup.
- Will this bother my customers?
- One short, plainly identified message from a company they hired, with an easy way out, is not the thing that bothers people. Volume and pressure are. We keep the frequency low and the tone matter of fact.
- Can it really book work, not just collect reviews?
- That is the point of segmenting by job age. A homeowner whose system is due for service or whose fence is due for stain is a real job, and they already trust you. The review collection rides along in the same campaign rather than costing a separate send.
- Is this the same as a re-engagement campaign?
- Yes. Reactivation campaign and customer re-engagement campaign are two names for the same work: taking a list of past customers who have gone quiet and contacting them to collect reviews and rebook service. Different software vendors picked different labels for it.
- How often should a list get worked?
- Usually a first pass across the whole list, then smaller ongoing waves as customers age into their next service interval. Working the same names hard every month is how a good list stops answering.
Tell us what is not working.
Tell us about your business and what is not working: the reviews you cannot get, the profile nobody sees, the calls that never come back.
We will look at where you stand and tell you what we would run first.