Social Media Content
A homeowner finds you on Google, likes what they see, and then checks your Facebook page. If the last post is from two summers ago, that is a data point about your company, and not a good one. An abandoned page reads as a business that may not be around anymore.
We produce and schedule original content on a consistent cadence: job photos with captions that say something, seasonal service reminders, and plain explanations of the problems your trade actually gets called about. Posted to Facebook, Instagram, and your Google profile.
How we run social content.
This is original content, which makes it a different job from turning your reviews into posts. That piece exists too and it lives under social repurposing in our profile management service, where a five star review becomes a branded graphic. Here we are producing new material: the work itself, the seasonal reminders, and the explainers. The two work well side by side, and neither replaces the other.
Job photos carry most of it, and the caption is what makes them work. A before and after with no words is a picture. The same photo with two sentences about what was wrong, what it took to fix, and the town it happened in is proof of competence that a homeowner can actually follow. You or your crew send in photos, we handle the writing and the posting.
Seasonal reminders do the selling without asking for anything. Freeze prep before the first hard cold, drainage before the wet stretch, system inspections when they come due. Timed to the calendar your trade already runs on, and useful enough that people read them instead of scrolling past. They also tend to produce the repeat calls that come from people who forgot they were due.
Posting to your Google profile is the part most contractors skip, and it is the one with a direct payoff. Profile updates show up on your listing itself, so somebody who finds you in the map pack sees recent activity rather than a static page. It also signals to Google that the profile is actively maintained, which supports the ranking work rather than sitting off to the side of it.
Common questions about social content.
- How is this different from social repurposing?
- Social repurposing turns reviews you already earned into branded posts, and it sits inside our Google Business Profile management service. This is new original content: job photos, seasonal reminders, and trade explainers. Different source material, same goal of a page that looks alive.
- What do I have to provide?
- Photos. Rough phone pictures from the job are fine and usually better than staged ones. Send them in as they happen and we handle captions, scheduling, and posting.
- How often will you post?
- A steady cadence rather than a burst. Enough that the page never looks abandoned, not so much that your followers start scrolling past. We set the schedule based on how much job photo material realistically comes in.
- Does social media actually get contractors work?
- Not usually the way ads do. What it reliably does is close the gap when somebody checks you out after finding you elsewhere, and keep you in front of past customers who forget to call. We will not promise leads out of a Facebook page.
Tell us what is not working.
Tell us about your business and where the work is leaking out: the calls nobody catches, the leads that go quiet, the searches you do not show up for.
We will tell you what we would run first and why.