Roofing on Google Maps: what our scans of real roofers found
We scanned 27 roofers on Google Maps between September and October 2026. 37% of them did not reach the top 3 at any of 49 points around their own area.
- 37%
- of the 27 roofers we scanned did not reach the top 3 at any of 49 points
- 32%
- of all 532 local businesses we scanned did not reach the top 3 at any of 49 points
- 1 of 49
- points where the median business reached the top 3
What we found on real roofing profiles
The problems we see most
- A primary category that does not match the main service. For roofers we often see window installation filed as the main category.
- A pin in the wrong place, or a service area that does not match where the trucks go
- Listings that were never claimed, or duplicate listings splitting the reviews
- Empty services lists and descriptions that do not name the real towns
- Lots of reviews on a profile whose setup is wrong, so the reviews cannot carry it
What we fix first
- We run a 49 point scan of the service area before we change anything.
- We check the primary category, services and description against the roofers that win the map, and fix them after the owner approves.
- We check the pin or service area, so the profile ranks from the right place.
- We draft replies to every new review and publish one post a week with up to three photos, approved by the owner.
- We rescan the same 49 points every month, so the owner sees what moved.
How we measured
Each scan is a 7 by 7 grid of 49 points across the business's service area, searching its main keyword. A point counts as a win when the business is in the top 3 map results there. These are businesses we looked at as possible clients between September 8 and October 30, 2026, not a random sample. Client work is described without names because of mutual NDAs.
Common questions
Why do roofers with lots of reviews miss the Google map?
Reviews help, but Google also weighs how well the profile matches the search and how close the business is to the searcher. A wrong category, a misplaced pin or an empty services list can keep a well reviewed profile out of the top 3.
What is the most common Google Maps problem for roofers?
In our scans it is the setup: window installation filed as the main category, a pin or service area that does not match the work, and listings that were never claimed.
How do you scan a profile?
We search the business's main keyword from 49 points spread across its service area and record where it shows up at each point. Green means top 3, red means not. We rescan the same points every month for clients.
Can you show client names and numbers?
Our client work is covered by mutual NDAs, so we describe it without names. The scan numbers on this page come from businesses we looked at as possible clients.